In this post we are going to explore another aspect of business acceleration: conscience. This subject was discussed at the Business Transformation Summit organised by Cegos in october 2019.Many companies think in the short-term and focus on economic growth. As a result, employees tend to act tactically but this is not always a good thing.

In the previous posts on the Business Transformation Summit, we mostly covered the subjects of business acceleration through digital and technology transformations. Today let’s make a leap into the past to see how this French company reinvented their business model.

Rahaf Harfoush is a digital anthropologist and the founder of the “Red Thread Inc.”, a consulting firm. Through the years, she supported companies by helping them transform digital trends into strategic opportunities. As a leading thinker in the digital space, Rahaf shared some insights about “our digital behavior” at our recent Business Transformation Summit.